Little did we know that the plane ride which we thought would be our last would shape our life for the better.
We accepted a friend’s offer to visit his village situated in remote area of Nepal without knowing much about how the situation of the village. All the people in the plane (including myself ) were certain that we would not land in the Taplejung Airport in one piece, but thanks to the chilled yet skilled pilots we made it there alive!( to our own surprise).
Even though the plane landed on an imaginary landing strip that only the pilot could see we felt like the mystic air of Taplejung had a certain gift in stored for us. Means of transportation was limited, facilities were almost nonexistent and people there were definitely not living in convenience.
Despite all that the people there were so welcoming, sincere and hardworking we were given ‘churpi’ to snack on in the long and tiring paths to the Pathibhara Temple because other snacks were not easily accessible.
‘Churpi’ (Hard Cheese) was a snack that we were given to since our childhood child but the consistency and flavor of the churpi in Taplejung was very different. We both noticed the difference in the taste.
We were moved by the challenging lifestyle there and even with such limited sources the people there were still not complaining!
The abundance of churpi and the demand that was not high there which made it difficult for the farmers to sustain a comfortable lifestyle. It was heartbreaking to see how something so nutritious and healthy was not being consumed and paid for it’s actual worth.
While coming back to Kathmandu, we both made a pact that we would definitely do something for those farmers there. While brainstorming we figured that the demand in Kathmandu was less compared to the Churpi supply.
‘Churpi’ needed a different use, not just human consumption. We both were discussing day and night about what the different uses could be.
When Noona my dog chewed on the churpi that had fallen on the floor and enjoyed it as a scrumptious treat the idea of using it as a dog chew clicked.
Somehow everything fell into place,we were not just going to provide opportunities to the farmers in Taplejung but we were also going to give back to man’s best friend and also make a business out of it.
Our experience in the field of export helped a great deal to convert this idea into a reality. Now after investing years of scientific research and methods we are exporting the refined version of the clinically approved product specifically designed for dogs under our own trade mark brand “CHEESTICK – Nature’s gift for your dogs from the himalayas” in more than three countries and numbers are in the increasing side.